In this article we will try to help you decide on a color for your logo. This is one of the most important steps in creating a logo. After citing a number of studies on the effect of color psychology man can say with confidence that properly selected color can improve the visibility of your brand and cause the necessary associations and itoge- increase the number of customers.
Logos successful companies occupy the entire color spectrum. This indicates that there is some of the best and winning colors. Therefore it is necessary to understand the features of each before you decorate your logo.
The value of color
Let us dwell on the basic and most common colors in branding such as red, yellow, blue, green, and their derivatives:. Orange and purple
What is red
Despite the fact that the red traditionally symbolizes the greatness and power, use it when creating a logo is not always appropriate, since this color excites the nervous system and plays a wide range of emotions, from love and passion of fear and aggression
But if you primarily intend to persuade customers to take decisive action and cause them strong association, and strengthen risk unnecessary emotions does not scare you, then paint your logo RED right decision.
Examples of known red logo:
What is the yellow
Yellow – the color of warmth, fun and creative. This color can cause a lot of pleasant emotions in large quantities, it can sometimes be tiring. He is also a great motivator to action, but in contrast to the red, yellow and creates the impression of a holiday is associated with childhood, without any hint of aggression or passion.
If you want to bring customers a sense of carefree joy, it is safe to use this sunny color on its logo.
Examples of known yellow logo:
What does the blue
Blue (blue) color is included in the group of “cool colors”. Naturally, it’s a kind of metaphor, because no one with respect to temperature of color do not have. But this metaphor is not groundless, as the Blue-the color of water and sky, is really able to cool down, to soothe and to concentrate on the job.
It should be added that, by using the blue color, it is pointless to expect any spontaneous action by customers, but by achieving the trust of time you hold it for a long time.
Examples of known blue logo:
What is the orange
Orange is located between the red and yellow, not only in the spectrum of colors, it is also a something in between these colors is psychological in terms of influence. It seemed that by combining two of the charged energy of the colors, as a result we do not get anything new. But orange, regardless of their fiery, much softer, calmer and cozier their creators. He gives the impression of home comfort.
Examples of known orange logo:
What is Green
Green, as a synthesis of nature and freshness with sports < / a> and a healthy way of life, stimulates both to remain calm, and to be active. This combination is balanced enough, and therefore does not cause sensory dissonance such as red, not oversaturates emotions as yellow, but not as appeasing as blue. Therefore, if you are looking for the harmony of the brand and do not want to load the logo abundance of advanced features, then stop your choice on the green.
Examples of known green logos:
What does the color purple
Purple – the color of nobility and royal power, spirituality and magic
Like red, purple is associated with power and majesty, but operates at the same time a much finer and safer
The violet color, like blue, by its nature, “cold”, it does not excite the nervous system, and on, and not a strong motivator for action. Nevertheless, the color of success, wisdom and confidence can cause the respect of customers.
Examples of known purple logo:
The result of another experiment on color Effect consumers become great infographics. We recommend that you read it, it greatly simplifies the task of selecting the colors for your brand.
What colors are combined
If you are planning to use not one but several colors or shades, it is important to choose a beautiful combination of colors palette. For selection of colors you can use one of the online services:
- Adobe Color
- Colour Lovers
Some of the resources listed above, allow you to choose from a large number of ready-made color schemes, while others allow you to build your own scheme online.
How to choose the color
Having defined the appropriate coloring of the logo, you can specify it when by inserting the appropriate HEX-code field during editing.
You can also use the color filter on the 2nd step of creating the logo (after clicking “Edit settings»).
We hope this information and these tips will help you choose colors that are suitable for your business.