- How to invent logo
- basic rules for creating logos
- 45 ideas for a logo
you think to create a logo snap? Think hard. Create a visual image of brand – it’s not just enter the company name in a square or circle. A good logo should best represent your company. The logo is not the place random elements, because its purpose – to tell potential customers about who you are and what you do. Competent logo designer is now in the price, and this is no accident. The logo forms the first impression of your business, which affects the ratio of customers to the brand, and their decision to purchase your product or service.
If you feel that your creative powers exhausted and interesting ideas bypass your side, do not despair. Here are some tips that will help you correct the situation:
- Take a walk on thematic sites
It does not necessarily have to be the sites of the design of the logo, because the Internet a huge number of useful resources with unique content. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help to awaken your imagination and direct the course of your thoughts in the right direction.
- Learn from others
Working on the logo for the restaurant? Then be sure to look at the patterns & nbsp; the best restaurants (especially those that specialize in the same kitchen). Designing a logo for a major financial services company? See how other designers to put their ideas on this topic. Here we are not talking about how to copy the ideas of others. Your task – to check which ideas have not yet been implemented
- Get to know the company closer
Get to know the company’s development history. What factors played a key role in it? Understand what is the mission, vision and values of the company. What it seeks and what principles guide? Examine the company’s approach to the organization of work processes and customer service. What her clients see your company? This information will help you to identify the characteristic of business symbols. Placed on the logo, those characters will tell the target audience of the company.
- Nothing complicated
Just take pen and paper and draw whatever comes to mind. When you start to think too much, and to complicate, to interesting ideas powers simply does not remain. When you relax, your hand is not held back by thoughts, simply prints the line. Your subconscious starts the creative process, and one of those “accidental” lines can be decisive for your future logo and, accordingly, all of the brand.
to make a pause. If you work too hard and thinking, your brain gets tired quickly. And from a tired brain can not expect original ideas. Of course, here you can remember how once a brilliant thought came to you after a few sleepless nights. But if you give your mind and body a chance to “reboot” that will then be able to work more productively.
Well, it added inspiration? Then let’s start creating the logo.
Here are a few simple rules that will help you create effective, memorable logo that will successfully cope with the tasks assigned to it.
Keep in mind the simplicity
include in its logo too much detail you risk being misunderstood by the audience. Remember that the company will reduce the logo to place it, for example, on a key chain or letterhead. In this case, an overloaded elements template turn into a spot where nothing could make out.
relevant topics brand
What associations come to your mind when you think of the aquarium? Most likely, it will be blue, dolphin, whale, and similar concepts. If the logo of the Aquarium accommodate a monkey or a zebra, it will not cause nothing but confusion. Remember that all the elements of your logo should correspond to the topics of the brand and reflect its scope, goals and values.
Color plays a crucial
Choosing a color palette, you have to constantly keep in mind the image of the brand and the main qualities that characterize it. For example, the bright and bold colors effectively attract attention, but it may seem harsh; muted tones create a complex, interesting image, but may go unnoticed. Each color carries a certain connotation. Decorate emblem “occasional” color, you risk form the audience the wrong impression about the brand. a >
Choose the appropriate optimal font size is not as easy as it seems.
If your logo is a text, cooki vtes try hundreds of fonts to choose the best.
Experiment with fonts with serifs and without, as well as manuscript, italic, and bold. Do not forget about the custom fonts.
When choosing a font for your logo should consider three important points:
- Avoid popular fonts (for example, Comic Sans), or your logo will look unprofessional, and the audience will not be able to take it seriously.
- Make sure your font (especially if it is handwritten) remains readable even in a reduced form.
- Limit one print, the maximum -. Two
Consider the use of a custom font. The original font will help your brand stand out from other companies. Successful examples can serve as emblems of giants such as Yahoo !, Twitter, and Coca Cola.
Also, we have collected 30 free and beautiful fonts for the logo.
Do not be afraid to experiment
If all the banks in your area are using their logos on a golden color, it does not mean that you should do the same. No need to copy the best logos of companies in your industry. If the posters of other confectionery are often found picture rolling pin, you do not need to blindly follow the trend. Do not be afraid to experiment and go their own way.
Use the resources and online tools
If you are looking for inspiration, help or cooperation opportunities, you’ll find it all on the Internet.
You probably know from personal experience, if you first look for a little inspiration, then start a tricky business becomes much easier. We advise you to delve into the vast collection of logos on Logopond known site.
If you want to create an emblem of their own, we recommend you the best generator logos. This tool will help you generate an interesting logo in just a few minutes. You only need to specify the name of your company and the industry. Service will offer you dozens of beautiful icons. Select whichever option and download it to your computer. Or edit the color, text, icons and layout, until you see a logo on the screen of your dreams. offers several versions of the logo for social networks (Facebook, Twitter, Instagram, Google+). Moreover, the website you can create a card or envelope with your new logo. With create a professional logo can each. It does not require any special knowledge and skills!
If you decide to make a truly high-quality logo, ready to devote to this task a lot of time and effort. Moreover, you should be aware of the latest trends in design. The emblem is the main corporate style of your company that affects the perception of your brand’s audience. A good logo should be like and easy to remember, so that your potential customers want to come back to your site. We have collected for 45 original logos that definitely deserve your attention. We hope that they will inspire you to create your own masterpiece.