You only get one chance to make a good first impression.
And this applies to both websites and the people, especially in the consumer today, which is easily distracted.
Visitors to your website should know from the very first moment they enter who you are, what you offer and what you can learn or achieve with what ofreces.
Por course, establishing and maintaining a brand is, as they say , Easier said than done.
If you are about to embark on the task of creating a brand or project update, here you can find 10 common mistakes that you can avoid.
By establishing a brand, designers use tipografias to create a mood or create an emotional response in the viewer.
For example, consider the famous font of Coca Cola, which instantly makes us feel a little homesick.
The same holds true for fans of “Stranger Things”, who loved the source of the title for their ochenteros elements.
But just because a striking tipografia work well in logos and titles does not mean the same will happen in the body text.
Make sure your information resources (website, presentations, etc.
) are easy to read and understand selecting a classic font, such as Helvetica, Garamond, Futura, Gill Sans and Rockwell.
The bottom of your web generally occupies the most space, so you must choose your color wisely.
Websites with a flat black color are rarely aesthetically attractive unless they are made by a professional.
The lighter neutral colors are usually safe bets, but make sure they do not bother to read.
An experienced designer could probably talk all day about color theory, but if you do not know one, we have a blog 99designs professionals outlining the importance of choosing a good palette.
Now that we’ve talked about tipografia and colors, it is important to note that add many different types is not a good idea.
Consistency is key in web design.
The pages of a website should be as close family members as brothers and sisters, cousins, second cousins and third cousins.
A good tip is to use only two colors and two fountains.
Only when you have completed the design with this limitation, you can try to move to a more complex design.
We could devote an entire blog to the art of CTAs calls for action, but this time we will not lengthen.
Next time you create a call to action or modify an existing one, make sure it stands out from all content.
You could assume (understandably) that all your site should look the same, but calls for action to require more attention-grabbing and effective.
Other quick tips: Do not create too many calls to action.
Use clear, direct language.
Where you can highlight figures.
The dreamers prayers and long, detailed stories are great.
But in the world of B2B, be direct and concise is usually better.
No matter what the voice or tone designated for the brand, make sure that the text is understandable.
is authoritarian, do not overdo it in exclamation points and try to avoid asking questions.
(It is often interpreted as a lazy way to write and practitioners usually do not want to spend their precious mental space to answer).
It may be hard to believe in these times of increasing automation, but many people want to shorten the process of reading about you and just get in touch.
Make sure you do not have to move heaven and earth through your website to find your contact information, go to unless you go to the website of the competition.
Web forms are used for almost everything, which means that visitors to your website will surely be tired filling.
As a general rule, calls for the minimum amount of information required to be effective.
Responsible design, adaptable to all devices, is what now leads, and for good reason: everybody uses their mobile devices today.
So you do not even need statistics, you just know.
Do not forget to make sure your site looks as good on the pequena.
A design too close to the modaLas web design trends are like buzzwords in the industry: new trends every year and few of them actually remain displayed.
Make sure when you are creating the design of the brand, this is really useful and not just something the rest of the world is haciendo.
Al build or redesign a brand, it is important to ensure that it is consistent in all areas.
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