The 10 most important companies of the country processed foods billed 29.
426 million dollars (billion dollars) a year and its products reach four continents.
They have also made investments and acquisitions for about 2,500 million dollars in the last two years and employ more than 261,500 people inside and outside the country.
At the close of 2015, its assets were just over 26,500 billion dollars, and its expansion strategy outside of Mexico is based on a low financial leverage and acquisitions.
Mexico is located in the top eight industrialized food producers worldwide, behind the United States, China, Japan, Brazil and Germany -the countries which generate higher market value in the food sector globally.
In 2015, the value of global production of processed foods was around 5.
2 trillion (BDD).
Adventure in Mexico’s Gruma Regiomontana beginning in 1973, and today the sector is having more presence and growth outside Mexico.
Only in 2015, the nine companies in this report had an increase of 28.
7% on their foreign income.
The food sector is the most internationalized, with manufacturing operations in at least 30 countries.
Bimbo was only 22 countries, from America to Asia.
In the last five years, these companies have invested in Latin America, North America, Europe and recently also in Africa.
“The strategy is focused on avoiding high levels of leverage, although most acquisitions are carried out by issuing debt,” says Laura Martinez, Standard & Poors.
According to data from the companies themselves, at the end of 2015 they grew 14.
5% liabilities against the previous year, while short-term liabilities rose 23%.
However, none of the companies observed difficulties to meet its commitments in the future, explains Martinez.
Processed food industry in Mexico is growing at an annual average rate of 7% and it is estimated that the value of production will reach 169,000 million dollars in the 2016, according to the Ministry of Economy and ProMexico.
The two pioneers of international expansion were Gruma and Bimbo.
Both companies now operate 206 processing plants on four continents and 70 and 61% of their revenues respectively from abroad.
Gruma opened its first tortilla plant in Costa Rica and in 1975 acquired US Mission Foods, California.
Foranea Bimbo began its expansion in 1989 in Guatemala, from which to reach Central America.
In 1991 it extended its operations to Argentina, where I seek attend the South American market.
Both companies have a presence in 40 countries in Asia, Europe and America.
“Mexican companies have taken advantage of the joints and acquisitions generally have to do with business and markets similar to those operating in Mexico, which guarantees them a natural input to any region of the planet,” says Martinez.
These firms manage a portfolio of diversified and aimed at different segments of consumer products, which added technological innovations gives them a competitive advantage when considering the fate of an investment in another country, says Alonso Sanchez, of Moody’s.
The strategy of these companies to reach another country focuses on replicating 80% of processes and practices already proven in their home markets, says Fabian Ghirardelly, started in Mexico by consultancy Kantar Worldpanel.
The remaining 20% focuses on adapting flavors, colors, packaging and distribution channels adds.
Internationalization usually begins in nearby markets, either US or Centroamerica.
Mexican companies today have a strong presence in different regions of the world, and have achieved through acquisitions and strategic partnerships.
Together, the companies in this report operate outside Mexico 1,541 establishments, including plants, distribution centers and farms.
Besides that manage a portfolio of over 110 brands with diversified products ranging from dairy products, meat, sausage, canned, canned, prepared foods, bakery and even fast food.
An example of the latter case is Alsea, which operates 862 restaurants in South America and Spain under franchise brands such as Starbucks, Domino’s Pizza and Burger King, among others.
“Mexican companies seeking growth outside the country, generally focus on markets that make sense in their market segments and growth strategies,” said Martinez.
Bimbo is the Mexican food company best positioned in the world in terms of market share.
Breadmaker is positioned in 11th place among the companies billed more processed foods worldwide, led by Nestle, Mondelez, Mars, Tyson, Danone, Unilever, Pepsi and Kraft Foods, among other brands.
Food consumption in the world continues to rise, with an estimated 7.
6% by 2020.
By 2030 average annual growth, there will be 10,000 million people on the planet and regions such as Asia, Africa and South America will continue to have high demand foods.
Today the main food producer is China.
The value of production exceeds 1.
5 BDD concentrates 26% of world production, followed by the United States and Japan with 15.
3 and 5.
But these countries are also the largest consumers of food together, these three nations have 50% of the demand on the planet, according to the report on the opportunities and prospects for processed foods globally by 2015, drawn up by the French consulting firm GBD Network.
The food industry maintains steady growth globally.
But in the subsector of processed foods, the behavior is more dynamic because it responds to the behavior of segments and consumption patterns, which requires companies that want to enter new markets to adapt to the demands of each country in which they operate or wish to operate, highlights Ghirardelly.
In the current context, economic crises pose challenges for consumption and rising prices of raw materials affect the operation of enterprises.
“Companies with greater geographical presence on the planet are those who understand and better adapt to the circumstances,” said Sanchez.
Opportunities and conditions for Mexican firms continue to grow outside the country seem to be given.
The South American region can mean a good opportunity, especially in those countries still observing economic growth as Colombia, Peru, Chile and Argentina.
“China, the Asian giant, continue to represent a great opportunity to grow, yet to reach that country should be a major technological adaptation that allows creating efficient communication to manage operations from Mexico,” says Ghirardelly.
For now, the Mexican companies continue to move.
Bimbo recently announced its entry into the African continent, making it a pioneer in a continent that so far no one had ventured to explore.
While Grupo Lala newly arrived in Nicaragua, where it seeks to promote the dairy sector in Central America.
Last week it was revealed that C-Mom or ‘Mama Chewbacca’ real-name: Candace Payne has made almost 350.
000 pounds (more d .
Mexico, Latin American country preferred by US companies to move production can attract new invers .
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