The logo of a brand can be inseparable from his identity to the public eye.
If it is simple and easy to recognize, the logo can be integrated into popular culture so as to promote its own.
If done wrong, your brand can get lost in the dark.
We share a look at some of the most recognizable logos of our times and the radical transformations that have suffered over the years: 1.
YahooEntre end the telecommuting policy and acquire Tumblr, Yahoo has gone through several changes since Marissa Mayer took control of the company a year ago.
And the last step was the creation of a new logo.
In early August, the Internet giant announced that introduce a new logo every day for 30 days, announcing the final design on September 4.
Each variation of the logo is used in place and posted on the Tumblr blog of the company as well as their Facebook and Twitter.
AppleEl the original logo was designed by Apple co-founder Ronald Wayne and did not last even a ano.
Steve Jobs ordered a redesign because he felt the illustrations Isaac Newton sitting under an apple tree was too intellectual for a computer.
The now iconic image of the bitten apple has been with the company since 1976, but the rainbow colors were replaced by chromatic gray shadow in 1998.
StarbucksAunque many think Starbucks emerged in Seattle at the same time that grunge music in 90s, the coffee giant has been around since the 1970s at the time, the logo of Starbucks coffee was an illustration of a wooden image showing a topless mermaid Greek mythology.
The company has gone through more modern and conservative interpretations of its logo since the late 80s, to finally leave the simplest white and green version that has been used since 2011.
MicrosoftEl technological giant has had several changes in their logos from 1975.
But most of the variations of black and white typography took place in the 1980s the same logo was used from 1987 until its redesign launched last year.
The new logo, called “Segoe”, incorporated the symbol of four colored squares, similar to that used in the Windows operating system.
FirefoxEl popular browser we know today was originally born as part of the Mozilla Application Suite in 2012 as Phoenix, whose logo was a picture of the red bird on fire.
In 2003 it was renamed Firebird, that became Firefox in 2004.
Since then, the logo has had minor changes, with the last redesign launched in June where they stand a little flame of the fox’s tail.
CanonUna of the most recognized brands in camera equipment originally had an inappropriate name for Western languages.
Founded in Tokyo in 1937, the company was called Kwanon, named after a Buddhist figure.
The first logo of short duration reflect their cultural origins, the name and a drawing of certiorari of the Buddhist Goddess of Mercy.
But as the company stretched its international presence Kwanon evolved to Canon, the tipografia became more simple and readable, since the end of the decade of the 50s the logo is red.
Wendy’sLa fast food franchise is one of the few businesses where the name of the daughter of the founder, Dave Thomas, is the brand.
The logo has included a drawing of Wendy Thomas at eight years since its founding in 1969.
Earlier this year, the company left the traditional sources and the text “Old Fashioned Hamburgers” for a more simple and modern image of the famous nina redhead.
NBCEl logo of the National Broadcasting Company has gone through many changes throughout its history.
The recognizable logo Peacock has been related to NBC since 1956, entering and exiting through the decades.
It was originally created for color broadcasts chain and has gone through several redesigns.
1986 color transmissions were no longer an advantage in sales, but the peacock had a strong association with the brand.
The simplest rainbow peacock bold letters remained until 2011, when it launched a more stylized version.
McDonald’sLos golden arches of McDonald’s are recognizable worldwide, but have not always been part of the branding of the brand.
The company started in 1940 as a barbecue restaurant, run by Richard and Maurice McDonald.
The iconic arches were born from some signs shaped arches that were next to a franchisee stand in early 1960.
Seen from certain angles, arcs forming the letter M, which made him perfect for the logo.
Over time it has undergone several minor redesigns, all using a variation of the big yellow M.
The current version used since 2003 and incorporates the slogan “i’m lovin it” ( “Love” in Spanish).
The popular Lego plastic building toys are now part of many childhoods in the world, but the company had humble origins in the 1930s Early versions of the logo were used as a sticker wooden toys.
For 1953, the first version of the white bubble with red background.
With two brief exceptions in the 50s, the logo has had minor changes over the years.