A new year begins and with it brings the latest trends in logo design, which will shape corporate brands.
Design preferences are always changing, so there is no exact formula for deciding which styles should be adopted and what is best ignored.
Luckily, you do not need to chase every fad in designing logos for updates.
Branding is about creating a unique story about the mission and values of your company.
Just remember, the trends are not just chance.
Since the basic design values do not change, trends in logos are created based on the past.
They add simple creative designers twists and mixed styles to make designs logos remain fresh.
There are two good reasons to bring attention to trends.
When you understand what competitors are doing, you become better about your business to excel.
And knowing what your audience draws you closer and closer to creating a logo design that they love.
? Ready to our predictions? This year, it’s all about the logo.
We studied the top designers, brands modifications, and rising startups to detect the most promising trends.
Get early inspiration of these 10 attractive logo design trends for 2018.
With minimalist trend is still strong, simple logos need a subtle factor “wow.
” Instead of pressing letters, uses a wide spacing to allow the name brand speak for itself.
Large tipografias with wide spacing are a growing choice for companies with a short name or that do not have an icon on your logo.
Along with other subtle touches or interesting fonts, text with wide spacing conveys a modern and bold look.
Make logos are easy to play is an important priority, as more and smaller companies join the market.
There is a clear consensus that the simple lines and bright colors are above excessive detail.
Big brands like Wendy? S have been fine-tuning the details of their pets for years.
Expect to see more brands doing the same, updating and editing colors surplus lines or shapes.
So what is the best way to decorate a simple logo? Add a focal point.
Companies in conservative industries usually look for an austere and balanced look to your logo.
Unfortunately, this leaves them less room for creativity designers.
Many designers are using a simple tipografia with a contrasting or letter shown to create a fun focal point.
Inject some joviality to design is also a reminder that the marks are not all seriousness.
Any company can show warmth and personality.
Brushstroke effect is appearing in various aspects of graphic design, photography and the web.
Multitone soft texture of brush strokes, gives an artistic look and ethereal to almost anything.
Not surprise you to see more brands using this style texture logos signature and hand drawn.
The texture of the brush is an easy way to stand out and be authentic when it is difficult to create something new.
After all, no stroke is like another.
Established brands are widely criticized for sticking to some basic fonts.
But we have to accept, simple designs work.
Designers constantly go sans serif to serif, all uppercase and no mayusculas.
Lately, logo design trends are directed toward sans serif lowercase text Uncapitalized.
Serif typefaces are still best for certain industries, but sans serif are seen as youthful and modern.
And somehow, remove the first letter capitalized makes traditional brands and B2B seem more friendly.
Get ready to see how the top trends in recent years begin to mix.
The monoline combines three popular styles – minimalist, geometric and hand-drawn logos.
The MonoLinea logos using a single line of consistent weight, such as digital icons classics.
These styles are shaped logo written text with a single line and many can resemble a script.
The resulting logos offer professionalism with sense of humor, which works perfectly for small businesses.
If the look of one line does not work for you, do not be afraid to make it more complex.
Drawings with ornate lines are also rising, and offer handmade quality that inspires confidence.
If you plan to use MonoLinea art, try not to overdo it.
You can choose to use the monoline for the icon or the name of the brand, rather than using it for both.
When Instagram reveal its rainbow logo, critics quickly called it a fiasco.
However, smart designers followed the trend.
Pallets multicolored gradients and immediately add dimension and joy to a plane logo.
Both styles work with high saturation colors which are ideal for young and fun brands.
If you do not scare the bright colors, embrace the versatility of logos rainbow.
They are easy to upgrade because usually the icon or name that makes up the logo is very simple.
While color trends evolve, you can make subtle changes without losing brand awareness.
Hereinafter, rainbows and accompanies degraded geometric and abstract to break any color overlay figures.
The top logos design trends for 2018 are discussed about re-think minimalism.
What better way to liven up a simple game that perception with design? Cuts and fragmentations of the lyrics are clever design tool.
You can take pieces of words or letters, and our minds automatically fill white.
Experiment with small cuts that do not alter the visibility of the text.
For more unique look, cut corners or edges of letters in a word.
Even alter one or two letters can make the word highlight unexpectedly.
Just make sure the final design is easy to read without having to guess or make an extra effort.
Geometrical logos have ruled the world of design for several years so that? What’s new in them? The designs are increasingly naked.
Minimalism has diehard fans and novice designers love the ease of creating a clean work quickly portfolio.
Not to mention the simple geometry has a reputation for being bold and contemporary.
Get ready for a wave of ultra simplified figures in the future.
Each action has an opposite reaction, even in the design.
While some designers love bright colors, some simply are not attracted to bright colors.
From a creative perspective, many companies are moving away from the bright colors and moving closer to softer tones.
A growing interest in natural and friendly environment businesses, is also pushing toward choosing earthy colors.
If superbright colors are not your thing, choose pale tints with traces of white or pale gray.
Think about magenta and pink coral, or pear and sage on green neon green and emerald.
Try to place next to neutral colors for artisan logos, homemade or inspired by a legacy or tradition.
Study trends in logo design can accelerate your process of brainstorming.
Trends show you which styles are a definite NO, so you avoid them an old-fashioned design.
At the same time, listen to your intuition.
Keep watch for trends is as important as respect them.
When you have a cool idea to make your brand stand out, making the right decisions to convey the story of your brand.
? Ready for a new logo? Test hundreds of different designs with our builder logos.