With the power of the web, more and more eyes looking there, it is important for businesses to communicate your message clearly.
The easiest way to recognize a company and distinguish it from others is its logo.
Below, we present 10 common mistakes in designing logos that you should avoid if you want to create a professional and successful logo.
A professional business should look professional.
New business owners often invest heavily in property and equipment, but not usually do it properly in its logo.
All of the above can have disastrous results.
If your logo looks amateurish, so will your business.
A business should know where to look when you want a new logo.
David Airey offers bbuenos tips for choosing the right designer logos according to your requirements.
Trends (whether swooshes, glows or bevels) come and go and eventually become cliches.
The biggest cliche logo design is the “corporate swoosh” which is the simplest way to not risk.
As a designer of logos, your job is to create you a unique identity to your client, so completely ignore trends in logos is the best.
Logolounge has a great section on its website which is updated with current trends in logos every year.
As a designer, be aware of the latter it is important, mainly because you can avoid repeating it.
Standard practice when designing a logo is to use vector graphics software such as Adobe Illustrator or Draw Core.
A vector graphic is made of mathematically precise points that ensure visual consistency in different sizes.
The alternative is to use software with simple graphics (or bitmap) as Photoshop.
This error is committed by owners who design their logo by amateurs or are not informed about copyright laws designers.
Download vector images of places like VectorStock is not a crime, but it can get you in trouble if you incorporate a logo.
A logo should be unique and original and exclusive license must be customer: using stock art breaks both rules.
Chances are high that if you use an image of stock, someone else is using it somewhere in the world, so your logo is not originl.
You can easily find vectors in logos because they are very familiar shapes like balloons or silhouettes.
You can find this sin design logos everywhere, the reason is that designers usually have a big ego.
If you found a new font that you’re dying to use in a design, do not use.
Ask yourself first if it is appropriate for the business which would you design the logo.
For example, an avant-garde typography that you love is not appropriate for a business type a law firm.
Some designers also make the mistake of including a “signature” in their work.
You must be proud of your work, it is true, but to stamp your personality on a logo is wrong.
Concentrate on customer requirements and to listen to her brief.
What better analogy for thumbnail image digital fingerprints.
You realize how intricate they are your fingerprints just looking at them very closely.
Just you move away, those details are lost.
The same is true for highly detailed logo designs.
Printed in a small size, a complex design will lose detail and in some cases will look like a stain or worse, a mistake.
Has a logo detail, more information to process the viewer.
A logo should be memorable and one of the best ways to achieve this is keeping it simple.
Look at the corporate identities of Nike, Apple or McDonalds.
Each company has a very simple icon that can be played on any scale.
This is a common misconception.
Some designers can not wait to add color to a design and others rely on it completely.
Choose color should be your last decision, starting in black and white is best.
It must be shown to the customer once the logo one in every color, so the designer can see if this will affect the identity of the logo.
If you use color to help distinguish certain elements in the design, logo Lucira completely different in another tone.
When it comes to executing a logo, choosing the right font is the most important decision you can make a designer.
More commonly from what is believed, logos fail for a poor choice of tipografia (our example shows the infamous Comic Sans).
Find the perfect font for your design is achieved by making matches the style icon.
But it can be tricky.
If the relationship is very close, the icon and font will compete for attention if the opposite occurs, the viewer will not know where to focus.
The key is finding the perfect balance, something in the middle.
All tipografia has a personality.
If the font you chose does not reflect the characteristics of the icon, the entire message failed.
Bad sources are usually selected by the decision is not taken seriously.
Some designers believe that the letter is “something more” and give full importance to the icon.
Professional sites and FontFont sources like MyFonts offer better options than those sites that offer free downloads.
Use many fonts is like trying to show a family photo album all at once.
Each typeface is different and the viewer needs time to recognize it.
See many at once cause confusion.
Use a maximum of two sources of different sizes is the standard practice.
Restrict the number of fonts improves readability of designing a logo and better brand recall.
This is the biggest mistake of all and, unfortunately, is becoming more and more common.
As mentioned, the purpose of a logo is to represent a business.
If it looks like someone else has failed.
Copying others does not favor anyone, neither the customer nor the designer.